PERFORMANCE THAT INCLUDES YOU
It's time to finally ask yourself,
WHO ARE YOU WHEN YOU’RE NOT PERFORMING?
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700+ people supported · 20+ years professional experience · ICF / NLP / Counselling skills trained · Women · Leadership · Career · Sport ·
YOU’VE GIVEN SO MUCH TO SPORT. BUT WHERE DO YOU FIT?
Sport has shaped your identity, your relationships, your routine and the life you’ve built.
You’ve learned to perform. To push through. To be disciplined. To put the team first.
But there may come a point when you start asking questions that performance alone can’t answer.
Who am I beyond my performance?
What do I actually want from this next chapter?
How much of who I am has been shaped by sport?
What happens if my role, team, club or career changes?
Can I stay ambitious without losing myself in the process?
Maybe retirement is approaching.
Maybe injury, selection, finances or circumstances have changed your path.
Maybe you’re still competing, coaching or working in sport, but you’re struggling with the pressure and have lost touch with yourself somewhere along the way.
Whatever has brought you here, the work is not about walking away from sport.
It’s about understanding who you are, what you want and where you want to go next, so you can build a future that feels like yours.
PERFORMANCE IS WHAT YOU DO.
IDENTITY IS WHO YOU ARE.
People see the performance, the results, the discipline.
The woman behind it is where the deeper work happens.
You already have coaches for your technique, your body and the demands of competition.
Identity coaching works somewhere different.
It helps you understand the patterns shaping how you respond to pressure, setbacks, success and uncertainty, so you can trust yourself, make clearer decisions and stay connected to who you are.
For more than 20 years, I've lived inside the world of professional football as the wife of a high-profile football coach.
I'VE LIVED THIS LIFE.
I've experienced the reality that exists beyond the training ground and the final whistle.
The uncertainty of contracts.
The pressure of results.
The constant relocations.
The emotional highs and lows.
The loneliness that can come from living a life few people truly understand.
The challenge of trying to build stability when so much around you can change in an instant.
I've seen first-hand how elite sport doesn't stay within the game. It follows you home. It shapes relationships, family life, confidence, identity and the way you experience everyday life.
Alongside this, I've coached female footballers, coaches, football mums and partners through pressure, transition, identity shifts and the challenges that exist beyond the game.
Today, I work with women across a range of sports because, while every sport has its own culture, the pressures, expectations and identity challenges are often remarkably similar.
You don't have to explain this world to me.
We can begin where the real coaching begins.
THE WORK BENEATH THE SURFACE
People see dedication, discipline and success.
What they don't always see is the person carrying it. This is exactly where the woman behind the performance gets to matter too.
You Know You're Capable Of More
You know you're capable of more, but you're not entirely sure what “more” means anymore. More performance? More freedom? A different role? A life beyond sport?
Performance Becomes Personal
A good performance lifts everything. A bad one can make you question yourself. You know intellectually that one result isn't your worth. It doesn't always feel that way.
Always Looking for the Nod
The coach's reaction. The selection. The feedback. The contract. The teammate's opinion. You are looking outside yourself for confirmation that you're doing okay.
You Lost Touch With Yourself
Sport has given you so much, but you are juggling so much more. You are feeling disconnected from the woman you are.
The Strong One
Capable. Reliable. Disciplined. You know how to push through. But when does being strong leave any room for you?
Hope and Fear are Besties
Contracts. Selection. Injury. Retirement. A new team. A new role. A different career. You're trying to plan a future when so much feels outside your control.
YOUR COACHING JOURNEY
Built around you, your sport and what's next.
1 — PAUSE
Create the space to step back, clear your head and hear yourself again.
2 — SEE THE PATTERNS
Explore the experiences, beliefs and identity patterns shaping how you respond, achieve, cope and make decisions.
3 — FIND WHAT’S YOURS
Separate what you want from what you’ve been told you should want, and get clear on the career and life you want to create now.
4 — BACK YOURSELF
Make the decision you've been circling.
Stop waiting for certainty. Make a decision you trust and start acting on it.
5 — BUILD WHAT’S NEXT
Turn the decision into action, whether that means staying in your sport, changing your role, moving into a new environment, preparing for retirement or creating a life beyond it.
WHAT CHANGES
You might start with a career decision.
What you leave with is much bigger.
TRUST YOURSELF AGAIN
You stop looking outside yourself for constant reassurance and learn to trust your own judgement, even when the outcome isn't guaranteed.
SEPARATE PERFORMANCE FROM WORTH
A result is a result. Feedback is feedback. You learn to experience performance without allowing it to define who you are.
KNOW WHO YOU ARE
Build a stronger sense of identity that isn't dependent on your role, selection, results, team or career.
HANDLE PRESSURE DIFFERENTLY
Understand the patterns that show up when the stakes are high and develop ways of responding that actually work for you.
KNOW WHAT YOU WANT NEXT
Whether you want to stay, progress, change direction or prepare for what comes after sport, you have greater clarity about the future you're building.
CREATE SUCCESS THAT INCLUDES YOU
Keep your ambition. Keep your standards. Keep the parts of sport you love.
And build a life where you matter too.
REAL LIFE. REAL RESULT.
A NEW MOTHER. A FOOTBALLER. STILL TRYING TO DO IT ALL.
A YEAR AFTER BECOMING A MUM, SHE FELT LEFT OUT OF HER OWN LIFE.
She had kept pushing, increasing her productivity and trying to keep up with the version of herself she had been before becoming a mum.
Sport was still a huge part of her life, but something wasn’t working anymore.
She needed to step back, understand who she was now, and work out what she actually wanted without fighting against the life she had created.
THE RESULT
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MORE BALANCE.
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GREATER SELF-AWARENESS.
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MORE CONFIDENCE IN HERSELF.
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A SUCCESSFUL SEASON AND PROMOTION.
She realised she had been trying to live from a version of herself from ten years earlier.
The work was about catching up with who she was now, understanding what she needed and learning to move forward with more care rather than constantly pushing against herself.
And the difference wasn’t just felt on the pitch.
Her relationships, her confidence and the people around her all benefited too.
“I felt instantly connected and safe enough to work on my limiting beliefs, my goals, fears and pressures, and to hear my own voice more clearly. I was much more balanced, aware and confident in myself this season.”
Female Football Player · Private Client
PERFROMANCE THAT INCLUDES YOU
What's included
A private 3–4 month coaching journey, delivered through 10 individual sessions and shaped around where you are now, what’s changed and what you want to create next.
YOUR STARTING POINT
We begin with your reality now. What’s changed, what no longer fits, what’s getting in the way and what you actually want from this next chapter.
10 PRIVATE 1:1 COACHING SESSIONS
Ten confidential 60-minute sessions across 3–4 months, shaped around your situation, your decisions and what you’re working towards.
PATTERN & IDENTITY WORK
We look beneath the decision to understand the patterns, beliefs and experiences influencing how you think, choose, cope and show up
BETWEEN-SESSION SUPPORT
WhatsApp support between sessions when something comes up, you need to think something through or want to keep the momentum going.
TURN CLARITY INTO ACTION
This is where things start to move. Conversations, boundaries, decisions, plans and practical steps towards what comes next.
YOUR COACHING JOURNEY SUMMARY
A written summary of what you’ve uncovered, clarified and decided, including the key insights and next steps you want to carry forward..
A JOURNEY, NOT A SCRIPT
The five-step framework gives the coaching direction, but it never dictates the journey. Your circumstances, your questions and what you discover along the way shape the work.
No two journeys look the same. The framework gives us direction. The coaching follows you.
Working Together With
The Investment
PERFORMANCE THAT INCLUDES YOU
£980
Pay in full
or
£350 × 3
Monthly payment plan
Save £70 when you pay in full.
A private 1:1 coaching journey for women in sport who want to understand themselves more deeply, trust themselves more fully and create what comes next without losing themselves along the way.
10 private 1:1 sessions · 3–4 months ·
What Changed For Them
I had the best season and the work we did together made a huge difference in helping me change some my patterns and move forward quickly. I had been focusing on productivity as worth and when that changed my performance and relationships improved.
Jess / Football Player
This has been the only place that I have been able to be hear myself after a long time. As a mum to a three year old and a team captain I was finding it hard to juggle everything. I created a much better structure and balance and let go of the all or nothing pattern. I will be back next season.
WSL Player and Captain
After playing football for many years it was my life. My retirement was creeping up and Senem really helped me get through the panic and anxiety regarding the end of everything I knew. She helped me work through my thoughts, plan a new chapter and was there for me to ensure it was a move that included me rather just a job.
Sports Educator and Trainer
READY TO CREATE WHAT'S NEXT?
You don't have to wait for a setback, injury, selection decision or retirement to make a change.
Perhaps you're navigating pressure.
Perhaps you're questioning your confidence.
Perhaps you're tired of second-guessing yourself.
Perhaps you know you're capable of more, but something keeps getting in the way.
Bring whatever you're navigating now.
We'll work underneath the surface, understand what's really going on and work out what your next move could look like
Book you complimentary 30min Discovery call
A genuine conversation about you, your sport, your future and what's possible.
WHAT CHANGES WHEN YOU STRENGTHEN THE WOMAN BEHIND THE PERFORMANCE
PERFORM WITH FREEDOM
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Trust your ability.
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Stop overthinking every performance.
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Compete with greater confidence and presence.
STRENGTHEN YOUR IDENTITY
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Know who you are beyond your results.
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Build confidence that lasts beyond one performance.
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Feel like yourself whether you win or lose.
THRIVE IN SPORT AND LIFE
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Navigate pressure with greater resilience.
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Enjoy your career without losing yourself.
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Create a life that's just as fulfilling away from sport as it is within it.
EVERY TRANSFORMATION HAS A STORY.
She strengthened herself, not just her game.
"Working with Senem helped me untangle my limiting beliefs, fears and the pressure I was carrying. I finally felt able to hear my own voice clearly and make sense of it all. I became much more balanced, aware and confident in myself throughout the season."
Womens Football Player - Germany
The footballer who discovered that confidence comes from within.
"The biggest change wasn't just in my football. I trusted myself more, challenged old patterns and stopped letting pressure dictate how I felt. The confidence I built stayed with me on and off the pitch."
Womens Football Player and Team Captain - United Kingdom
The season she stopped letting pressure lead.
"We achieved promotion, but the biggest success was who I became throughout the season. I felt more balanced, more confident and the changes positively impacted both me and the people around me. I can't wait to continue our work next season."
Womens Football Team Assistant Coach - United Kingdom