Performance That Includes You
The woman behind the performance matters too.
Private 1:1 Identity Coaching for women competing, coaching and leading in sport.
Identity coaching to help you understand the patterns shaping how you respond to pressure, trust yourself more deeply and navigate the demands of sport without losing yourself.
20+ years inside professional football · Identity Coach · 700+ people helped through growth and transition
10 private coaching sessions · Online · 3–4 months
30 minutes · No obligation·
Explore whether coaching is right for you.
700+ people supported · 20+ years professional experience · ICF / NLP / Counselling skills trained · Women · Leadership · Career · Sport ·
PERFORMANCE IS WHAT YOU DO.
IDENTITY IS WHO YOU ARE.
People see the performance, the results, the discipline.
The woman behind it is where the deeper work happens.
You already have coaches for your technique, your body and the demands of competition.
Identity coaching works somewhere different.
It helps you understand the patterns shaping how you respond to pressure, setbacks, success and uncertainty, so you can trust yourself, make clearer decisions and stay connected to who you are.
The greatest performance you'll ever build isn't in your sport.
It's the relationship you have with yourself because of it.
Not ready for the full journey yet? Start with a single Crossroads Session
THE WORK BENEATH THE SURFACE
People see dedication, discipline and success.
What they don't always see is the person carrying it. This is exactly where the woman behind the performance gets to matter too.
No One Really Gets It
The rituals, the pressure before match day, the disappointment after. It's hard to explain to people who haven't lived it, so you carry more than anyone realises.
Hope and Fear are Besties
You're excited about what's next, and quietly bracing for what happens if it doesn't work out. Contracts. Selection. Transfers. Injuries. The uncertainty makes it hard to settle, plan or switch off.
One Performance Changes Everything
A good performance and you feel like yourself again. A bad one and you question yourself for days. Your worth shouldn't depend on the result. Some days it still feels like it does.
You Know You're Capable Of More
You want to perform, progress and achieve — without constantly questioning yourself along the way.
Always Looking for the Nod
After the final whistle, you're replaying it, looking for reassurance in a coach's reaction, a teammate's comment, your own performance. One conversation can shape how you feel for days.
You Lost Touch With Yourself
Your sport has given you so much. Somewhere along the way, you stopped making space for the woman beyond it.
A JOURNEY DESIGNED AROUND YOUR PERFORMANCE
AND YOU
1 — UNDERSTAND
Start with where you are now.
The pressure, decisions, uncertainty, confidence or challenges you're navigating.
2 — CHANGE THE PATTERN
Understand what's driving your response.
Recognise the beliefs and patterns shaping how you respond to pressure, setbacks, success and opportunity.
3 — STRENGTHEN SELF-TRUST
Trust yourself when it matters.
Make clearer decisions, respond differently under pressure and stop relying so heavily on external reassurance.
4 — PERFORM AS YOURSELF
Bring the woman and the performer together.
Build confidence, make decisions and pursue your ambitions without letting pressure, results or other people's expectations define how you see yourself.
PERFORMANCE THAT INCLUDES YOU
What's included
A private 1:1 coaching programme built around you, your sport and the woman behind the performance.
We start where you are and work through what's getting in the way, what you want to change and what comes next.
10 private 60-minute coaching sessions, delivered online across approximately 3–4 months.
SUCCESS REVIEW
A focused starting point to understand where you are now, what’s changed, what’s getting in the way and what you want next — in sport and beyond it.
10 PRIVATE 1:1 COACHING SESSIONS
Confidential, one-to-one coaching tailored to your role, circumstances, ambitions and stage of your sporting career.
DEEP PATTERN & IDENTITY WORK
We go beneath the presenting issue to understand the patterns shaping how you respond to pressure, setbacks, success, uncertainty and change.
BETWEEN-SESSION SUPPORT
WhatsApp support between sessions when something important comes up and you want somewhere to work it through.
PRACTICAL ACTION
Turn insight into movement — clearer decisions, stronger boundaries, better conversations and actions that support both your performance and your life.
PERSONAL IN-DEPTH SUMMARY
A personal summary of what we uncovered — your key insights, what you've clarified, your decision or direction and the next move you've identified. Something for you to keep, reflect on, use for accountability and growth.
A JOURNEY, NOT A SCRIPT
The programme follows a clear progression — Understand → Change the Pattern → Strengthen Self-Trust → Perform as yourself — while the actual coaching follows you.
No two journeys look the same. The structure gives us a framework.
The coaching follows you.
Not ready for the full journey yet? Start with a single Crossroads Session
What Changed For Them
I had the best season and the work we did together made a huge difference in helping me change some my patterns and move forward quickly. I had been focusing on productivity as worth and when that changed my performance and relationships improved.
Jess / Football Player
This has been the only place that I have been able to be hear myself after a long time. As a mum to a three year old and a team captain I was finding it hard to juggle everything. I created a much better structure and balance and let go of the all or nothing pattern. I will be back next season.
WSL Player and Captain
After playing football for many years it was my life. My retirement was creeping up and Senem really helped me get through the panic and anxiety regarding the end of everything I knew. She helped me work through my thoughts, plan a new chapter and was there for me to ensure it was a move that included me rather just a job.
Sports Educator and Trainer
For more than 20 years, I've lived inside the world of professional football as the wife of a high-profile football coach.
I'VE LIVED THIS LIFE.
I've experienced the reality that exists beyond the training ground and the final whistle.
The uncertainty of contracts.
The pressure of results.
The constant relocations.
The emotional highs and lows.
The loneliness that can come from living a life few people truly understand.
The challenge of trying to build stability when so much around you can change in an instant.
I've seen first-hand how elite sport doesn't stay within the game. It follows you home. It shapes relationships, family life, confidence, identity and the way you experience everyday life.
Alongside this, I've coached female footballers, coaches, football mums and partners through pressure, transition, identity shifts and the challenges that exist beyond the game.
Today, I work with women across a range of sports because, while every sport has its own culture, the pressures, expectations and identity challenges are often remarkably similar.
You don't have to explain this world to me.
We can begin where the real coaching begins.
The Investment
PERFORMANCE THAT INCLUDES YOU
£980
Pay in full
or
£350 × 3
Monthly payment plan
Save £70 when you pay in full.
Private 1:1 identity coaching for women in sport who want to understand what's keeping them stuck, trust themselves more and perform, progress and live with greater confidence.
10 private 1:1 sessions · 3–4 months ·
READY TO CHANGE THE WAY YOU EXPERIENCE YOUR SPORT?
You don't have to wait for a setback, injury, selection decision or retirement to make a change.
Perhaps you're navigating pressure.
Perhaps you're questioning your confidence.
Perhaps you're tired of second-guessing yourself.
Perhaps you know you're capable of more, but something keeps getting in the way.
Bring whatever you're navigating now.
We'll get underneath it and work out your next move
30 minutes · Private · No obligation
A genuine conversation about you, your next chapter and what's possible.
WHAT CHANGES WHEN YOU STRENGTHEN THE WOMAN BEHIND THE PERFORMANCE
PERFORM WITH FREEDOM
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Trust your ability.
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Stop overthinking every performance.
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Compete with greater confidence and presence.
STRENGTHEN YOUR IDENTITY
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Know who you are beyond your results.
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Build confidence that lasts beyond one performance.
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Feel like yourself whether you win or lose.
THRIVE IN SPORT AND LIFE
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Navigate pressure with greater resilience.
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Enjoy your career without losing yourself.
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Create a life that's just as fulfilling away from sport as it is within it.
Not ready for the full journey yet? Start with a single Crossroads Session
EVERY TRANSFORMATION HAS A STORY.
She strengthened herself, not just her game.
"Working with Senem helped me untangle my limiting beliefs, fears and the pressure I was carrying. I finally felt able to hear my own voice clearly and make sense of it all. I became much more balanced, aware and confident in myself throughout the season."
Womens Football Player - Germany
The footballer who discovered that confidence comes from within.
"The biggest change wasn't just in my football. I trusted myself more, challenged old patterns and stopped letting pressure dictate how I felt. The confidence I built stayed with me on and off the pitch."
Womens Football Player and Team Captain - United Kingdom
The season she stopped letting pressure lead.
"We achieved promotion, but the biggest success was who I became throughout the season. I felt more balanced, more confident and the changes positively impacted both me and the people around me. I can't wait to continue our work next season."
Womens Football Team Assistant Coach - United Kingdom